Notes on AI search, for businesses and the agencies that market them
Practical guides for business owners and agencies, written by the people building Ansoar. We link every study we quote.
Google Is Putting More Links in AI Search. Will Your Business Actually Benefit?
Google is adding more links to AI Overviews and AI Mode. What changed, what the research says, and why being cited is not the same as being recommended.
GPTBot, OAI-SearchBot and the rest: which AI crawlers affect whether you appear in AI search
Blocking GPTBot does not remove you from ChatGPT search. A plain-English guide to which AI crawlers affect AI search, and which only train models.
Does an llms.txt file improve AI visibility? What the evidence says
Google says it ignores llms.txt and Ahrefs found 97% of files got no requests in a month. What the evidence says, and why we publish one anyway.
How to check if ChatGPT recommends your business (and get an answer you can trust)
A step-by-step way to check whether ChatGPT, Perplexity, Gemini and Google's AI recommend your business, the common mistakes, and when to automate it.
Why ChatGPT gives a different answer every time, and what that means for your business
Ask ChatGPT the same question twice and you often get different businesses. What the research shows, why it happens, and how to measure it properly.
Rather not check this by hand?
Ansoar asks AI your customers’ questions every day and keeps every answer, so you don’t have to. Start a 7-day free trial, no credit card needed.
Rather ask something first?
Email ben@ansoar.io. It comes straight to Ben, the founder.